Automotive Testing Expo in Novi, Michigan, October 25th – 27th 2016

Ascott’s attendance at this year’s Automotive Testing Expo in Novi, Michigan was a welcome return after choosing to sit-out last year’s show. Being close to our distributor; Comtels; office in nearby Livonia and in the centre of their rep coverage area, this Expo was a great opportunity to meet with the reps individually, who all spend time helping out manning the show booth on a rota basis.

All were very enthusiastic about our attendance and the current potential within the US market for Ascott products in general, with some sizeable order forecast before this year end. On the evening of the 25th October, Bill Boroughf the president of Comtel hosted a social evening over dinner at a local restaurant for Comtel employees and Chris Gates was invited to speak to all about updates to and benefits of the Ascott product range. The promise of a quiz at the end and a bottle of single malt to the person who demonstrated the best knowledge of Ascott products kept everyone’s attention throughout!. The Scotch was won by Paul Williams, the Ascott product specialist at Comtel, who was clearly as relieved to have won as he was pleased with the prize!! The exhibition itself resulted generated a good number of quality enquiries for Ascott products, one of which from; American Mitsuba has already resulted in an order which in itself is large enough to justify the cost of our attendance. Congratulations to Jim Bull the Comtel rep who worked hard over several months with this customer and who brought this deal very satisfactory conclusion just days after the show ended.


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